PHOTOGRAPHERS & MUSICIANS
LOSE BILLIONS EVERY YEAR
Plagiarism in today's digital world is rampant! Social media marketeers, blogs, common public even, have gotten into a habit of copy-pasting stuff, reusing digital content without attribution, without gaining the right licenses. 64% of photographers get their work plagiarised annually, music industry loses over £9 billion pounds.
Often this plagiarism is hard to know about because the current tracking techniques don't exist, and reverse-search engines don't provide proof of ownership. So who's the rightful creator? Where is their work being used? Why is the industry losing more than £12 billion anually?